CV
Holly's experience
Holly has 15+ years of experience in website production, content creation, social media management, and SEO. She is currently project managing short-term digital projects for SMEs and startups . Take a look at her CV.
If you would like to find out more, please get in touch.
Website builds
Brands and agencies
In her last three roles, Holly has project managed the production of several websites. The first was a reboot of McLaren Racing's Formula 1 website which featured a live-feed homepage with rigorous implementation of the brand and it sponsors in multiple languages.
The second — a website rebuild for a digital agency in Myanmar. At the time, the country was in the midst of a technical revolution and it was a very exciting time to be working with local teams to deliver new digital products and services.
Most recently, she delivered a suite of new websites for four independent foster care agencies across the UK. An SEO-focused project which achieved the objective of making each organisation more discoverable to those interested in fostering.
On all three projects, Holly was the in-house project manager working with external agencies on the technical delivery.
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For more info, read Holly's CV.
Content creation
Production and asset management
In a content-hungry world, content creation has evolved to encompass multi-platform asset management and content distribution. But at the heart of it all, good creative needs to prevail.
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During her tenure at McLaren Racing, Holly created a tongue-in-cheek series of explainers designed to demystify the technical language of Formula 1 racing for new audiences. Leaning into McLaren's 60-year heritage to lend authority, and the medium of gifs to provide the humour. Ten years after being published several entries are still ranked by Google on page 1. Holly conceived, designed and executed this SEO-focused project: F1 Playbook
Social media
Strategy and management
LinkedIn brand building. Facebook lead generation. Fighting the ever-mercurial Instagram algorithm...
But always with an eye and ear on what will connect the audience with the channel.
AI's blown everything we know out of the water, hashtags are dead and the combination of social and SEO are a force to be reckoned with. Working smarter, not harder has never been more important, but not at the expense of creativity and spontaneity. Holly prefers to talk to audiences in a way that's authentic, and discoverable. There's still a seat at the table for being 'social' in this space. Hit the contact button for find out more the channels she manages.
